Capture Fan Data
Tactics to connect with your fans
An email is worth 1,000 streams.
Every time you interact with your audience, it’s an opportunity to upgrade your communication relationship. So make sure to turn the fleeting moments into something more long-lasting.
Here are some ideas across artist-fan interactions, including:
Giveaways & Exclusives
Use this moment to collect addresses “to get notified of pre-sale”. Easy.
Laylo is a strong option, but you can also generate this directly.
Run artist pre-sales directly.
Venues typically give ~10% of tickets for artists.
Fans pay lower ticketing fees.
Give them extra value.
Promoter partner pre-sales come with nice marketing angles, but these advantages + email capture make direct worthwhile.
Use QR codes with location check-in for exclusive content. Offer show specific content (photos, setlist, BTS, live audio) to revitalize the euphoria 1-7 days later.
Plus, the old mailing list sign-up. Paper or digital.
Listening Parties: Host gated parties where fans can listen together early or on release date. Q&A, giveaways, contests. Easy to convert into premium sales. (I love Stationhead for there is not currently email access.)
Direct-Windowing: Let your community listen before anyone else. EVEN is doing this in a paid format as ‘Sell First, Stream Later’.
Completer: Make the complete album only available through your own channels.
Pre-saves: Or, better yet, forever-saves. I don’t believe they drive streams, but use them to convert social followers into subscribers.*
NFT pre-save: Use Showtime’s free NFT in exchange for a pre-save & you’ll get both their email & on-chain address.
Drop Party: We lost song premieres. Now singles have no shared moments or immediacy. Drop parties can let people share that moment. Ideally, give out or provide the opportunity to get something scarce at the end.
Streaming platforms are notorious for making it difficult to connect with your fans & take the relationship off-platform. Here are some hacks.
Bio: Add a cell or email in your bio. Tell people to hit you up. Make it fun. Answer directly or use chatbots to opt people in.
Artist Pick: You can now add downloads to Spotify via the Shopify integration. Offer a free, exclusive track. Make it your artist pick or tag to related albums. Create messaging around “Join our community for an exclusive track”, etc.*
*I haven’t seen this executed yet. Let me know if you do it.
Soundcloud: They let you see & DM your biggest fans. One at a time. Early on, this is a great way to build relationships & move fans to your community.
Audiomack: Lets you message all followers or supporters in one shot.
General: Fill out all of your bio information at Spotify for Artists, Apple for Artists, Amazon, Tidal, etc. Include any socials that will allow.
Do free live-streams that begin on social platforms. Include a cut-off moment where fans can continue watching on a member-gated location.
For the right artist, this is something you can do continuously that provides:
📺️ Flow of video to everyone
🍞 Breadcrumbs to come deeper
👍️ Flow of added value to subscribers
Or, you can make the ‘gated’ content something different. A post-show chat, or community watch party. Whatever makes sense for you that is repeatable.
Giveaways / Exclusives
Many ways to make this work. Just don’t be cheesy. Here’s one..
Always get extra vinyl test pressings. Do a pay-what-you-want giveaway on Bandcamp with 10 of them. Signed. Let people know you’ll do a first-come, first-serve giveaway in the next 72 hours. They need to sign up to get the notification.
👋 You get tons of contacts.
💰️ On average, buyers spend high on this.
⏺️ Everyone who misses out still makes it to your merch page..
Other Best Practices
Link-in-bio: Sign-up should be a top call-to-action.
Website: Include email signup above the fold & an exit intent popup.
40% of Fred Again’s header links are to join his community