Music's New Velocity
PLUS: A new home for songs, onchain music, RIAA comes for AI & more
Welcome, artists & builders.
Each week, we navigate music 2.0 → 3.0 together. Today, a thought experiment on tapping the benefits of generative AI while protecting originators. And originality.
Inside Issue #12
💡Context: Creative Lineage
🛠️ Tools: A new home for your songs
🗞️ What You Missed: AI, web3 & fan-building
Music is entering a new age of velocity.
We need a creative lineage.
Here’s how I see it:
I. We want songs to have velocity.
We want them to replicate & iterate.
→ Played around the world
→ Covered a million times
→ Used in TV & film
The best ideas last, becoming part of our culture.
They are the original memes (in the original sense of the word).
II. But we want to maintain control.
Or originators won’t receive the benefits.
Control incentivizes creation.
III. There is always a tradeoff between velocity & control.
→ Give room to let an idea travel.
→ Not enough to have it co-opted.
Any artist can cover a song, but they can't make material changes without permission.
When our powers of iteration grow, we adjust the controls.
TikTok is one version.
We allow users to sync unapproved videos to songs.
Because the potential for velocity is worth it.
We want our songs to become memes.
AI is next.
Iteration on a whole new scale. In a whole new way.
If an artist’s work enters an AI model, the velocity of new works explodes. But control vanishes, along with benefit to the originator.
How can we harness this power of iteration without losing control?
We trace it.
We license it.
We make it opt-in.
We form a Creative Lineage
I borrow your ideas. I build on them.
My worthy contributions live on
You share in the rewards & attribution
Others find the ideas & build new threads
I call this Traced-AI
Early forms of this idea are springing up:
They are experiments in a new mode of collaboration.
One that benefits both the originator & user of generative AI.
A new tradeoff.
We are AI heavy this week. Let’s go.
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