The Web3 Music Mgmt Toolkit

PLUS: Soundcloud's new fan DM tool & Google releases music AI

Welcome, artists & builders. Thanks for an incredible first 2 months of WMG.

Itโ€™s growing faster than anticipated & Iโ€™d love that to continue organically. If you feel others would get value from the newsletter, please share it. As a big thank you for spreading the word, Iโ€™ve put together the Web3 Artist Mgmt Toolkit as a referral gift. Details below. ๐Ÿคย 

Today, weโ€™ll preview the toolkit.

Inside Todayโ€™s Edition: #9

  • โš’๏ธ The Web3 Music Toolkit

  • ๐Ÿฆย Soundcloud is letting artists DM their biggest fans

  • ๐Ÿ—ž๏ธ Googleโ€™s Music AI, Spotify Now Playing & more

Tapping Into Web3 Music

Itโ€™s easy to forget just how early we are in web3 x music.

Everyone is experimenting. No one has it figured out. And there are few consumers who care right now.

This is what makes it so interesting.

The artists & builders working through this downturn are navigating how to bring web3โ€™s promise to life. Along that journey, there is much to learn in the reach towards a more open music ecosystem that incentivizes artistic control, core audiences & sustainability.

Artists should be cautious in how they deploy new tools & technology. No one should do so without real intention. Make sure you know your โ€œwhyโ€.

  • Maybe these tools make your biggest ideas possible

  • Maybe experimentation is core to your brand

  • Maybe you value community above all else

  • Maybe you see opportunity in a small pond

  • Maybe you see a better future & want to lead it

With that in mind, find a preview of my web3 music toolkit for artist mgmt below. This features tools from builders I believe in.

โ€” Rob

I categorized the toolkit by workflow: Create, Admin, Fan Management, Marketing, Release, and Goods & Experiences.

Iโ€™ll share 1 featured tool from a sub-category of each workflow here.

CREATE | Generate โ†’ Async

Async delivers truly unique music experiences. Upload a song in individual โ€œlayersโ€ (a.k.a. stems & art components) & generate many variations. Release them as unique versions or in whatever rarity youโ€™d like.

FAN MGMT | Home Base โ†’ Medallion

Medallion creates member home-bases where web3 is invisible. Early artists include Illenium, Santigold, MMJ & Jungle. One accessible location for your biggest fans. Be your own app.

MARKET | Presave โ†’ Showtime

Give away free NFTs in exchange for saving or pre-saving your tracks on Apple Music & Spotify. It's free and gasless. Drop breadcrumbs back to web3. Bring collectors into streaming.

GOODS | Merch โ†’ Spatial Labs

All your goods should be a portal into your world: interconnected, with iterative, context-aware content drops. The Jay-Z backed SLM is in stealth, but the coming ecosystem will change how we interact with our โ€œthingsโ€. Join the Waitlist.

ADMIN | Split royalties โ†’ Reveel

Reveel is a royalty management tool for creators to distribute Web3 earnings with collaborators. Route all of your on-chain earning splits to collaborators in real-time. Transparently.

RELEASE | Albums โ†’ Serenade

Serenade offers digital pressings as a release format next to vinyl & CDs. Pressings include downloads & bonus content. Plus, they are UK & AUS chart-eligible and play well with labels & publishers. Serenade works well in converting traditional, โ€˜realโ€™ music fans.

GET THE FULL TOOL KIT

I get into more tools within each of these workflows. Includes merch, ticketing, streaming, royalties, social, CRM, analytics, storefronts, site-builders, rights mgmt, minting, world-building & more.

To get it, you must be a subscriber & refer 1 more person.

Soundcloud lets artists DM their biggest fans

Soundcloud just launched their new fan engagement tool: Fans. With Fans, artists can discover & connect directly with their most-engaged fans.

โ†’ get visibility on engaged fans
โ†’ sort by indicator types
โ†’ DM fans on platform

๐—ช๐—ฎ๐˜†๐˜€ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐’๐จ๐ฎ๐ง๐๐œ๐ฅ๐จ๐ฎ๐'๐ฌ ๐ƒ๐Œ ๐Ÿ๐ž๐š๐ญ๐ฎ๐ซ๐ž:

โ†’ Promote shows
โ†’ Drop new music
โ†’ Invites to meet & greets
โ†’ Share unreleased tracks
โ†’ See which artists are your fans & collab

But, waitโ€ฆartists have been able to DM their fans on Soundcloud for years. How is this different?

Itโ€™s mostly due to their expansion of Fan Powered Royaltiesย (based on their share of a fanโ€™s listening, rather than pro-rata of the entire pool of streams). Artists see their biggest contributors, interact with them, can increase earnings & expand the relationship off-platform.

To avoid spam & comply with data privacy, messaging is limited to 1:1, only with your most engaged fans, & fans can opt out altogether.

Why we like it: Most streamers are anonymous to artists and 1 streamer can rarely contribute much $$ under pro-rata streaming models. Soundcloudโ€™s leaning into an artist-centered approach to economic models.

What You Missed ๐Ÿ—ž๏ธย 

Music x AI
  • Google releases AI tool MusicLMย that generates music from text & humming.

  • Warpsound opens accessย to their flexible generative AI music API

  • Kits is developingย a tool to license your own AI Voice model with control over derivative songs.

  • Cautionary tale for illegal AI sites? Mixtape site Spinrilla orderedย to shut down & pay $50M to majors in copyright infringement case.

  • RAC releases NFT orbย that dynamically changes bases on onchain activity, using AI to generate unique visuals.

Streaming & more ย 
Fan Building โ€” Highly Recommended

Iโ€™ll leave you with..

Thatโ€™s all for today!

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